August 2010
3 posts
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Pearl Jam - Hartford Concert 2010 →
fossil009:
The discs published in this post are of the Hartford concert, which I think was the best presentation and where the band played many songs of their new cd, Backspacer. Enjoy it!
Pearl Jam - Corduroy
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The Four Stages of 'Getting' Twitter
social-media-diva:
via vincenthaywood & others.
(via visualoop)
July 2010
5 posts
“We’ve grown up with print, TV, radio, outdoor; these traditional ways of...”
– Laura McBeth: Navigating the Digital Maze (please read the whole blog post, it’s very good)
(via social-media-diva)
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Prepare your response and a mystical analysis...
If cats land on their feet and toast fall with the butter side down, what happends if you tie up a piece of toast with butter side up to a cat and drop it upside down?
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Stéphane Pompougnac - Hello Mademoiselle →
fossil009:
Stéphane Pompougnac is a French House DJ, musician, composer and producer who was born in the South of France. Pompougnac released his second album Hello Mademoiselle in early 2006 after his eighth Hôtel Costes compilation.
Stephane Pompougnac - Hello Mademoiselle
June 2010
8 posts
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Social Media Conversion Funnel →
Unbounce featured an article on their blog today (and flowtown also featured it), titled “The 7 Secrets to Social Media Conversion.”
There aren’t many examples yet of people doing Social Media for Conversion really well. Lots of companies are just getting started in Social Media,…
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BD Social: Near Field Communication, the next step... →
A little over three years ago, Nokia introduced the first integrated NFC phone to the public. Today, the company has announced its full commitment to the technology; it is to become the first manufacturer to build NFC into all of its smartphones.
NFC World reports:
…
Near field…
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Digital Diva: 10 Social Media Tips for B2B... →
According to a recent study, 60% of B2B marketers plan to increase social media marketing spending this year. Sometimes, the approach is the same as it would be in non B2B marketing, sometimes it can be very different. Mashable have put together ten tips: 1. Use Twitter Effectively 2. Figure…
May 2010
20 posts
“The emergence of a new media system is typified by a period of transposition,...”
– Let me just say this is a tad verbose, but on point. I’m not sure ‘behavorial grammar’ is an entirely appropriate way of characterizing the digital ecosystem. Digital is rapidly developing its own language (and of course the means of structuring its discourse, ie grammar) which will ultimately...
Evolve Or Die: The Future Of Music, TV, Games And... →
fossil009:
(via annielin)
Gorillaz - Plastic Beach Deluxe Edition →
Plastic Beach is the third studio album by English virtual band Gorillaz, released 3 March 2010 on Parlophone and Virgin Records. Conceived from an unfinished Gorillaz project called Carousel, the album was recorded during June 2008 to November 2009 and produced primarily by group co-creator Damon Albarn. It features guest appearances by several artists. Primarily a pop album,...
Digital Diva: Jimmy Choo step into social media... →
Oh, how I love shoes! I actually got married in a pair of gorgeous Jimmy Choos. I haven’t worn them since for fear that I’ll ruin them…oh yes, and there is also the fact that I can’t actually walk for long in them! My shoe empire has been growing steadily lately and my current ‘want’ is a pair of…
A Facebook page and Twitter account do not... →
A Facebook page and Twitter account do not constitute a social media strategy, in fact it is far from it.
Facebook and Twitter are only part of a broader overall strategy and these are tools, which you use to communicate and socialise with your customers.
This raises the other big issue that…
30 SEO, Social Media & Marketing Case Studies that... →
si-ashwin:
We all love case studies. Who is we? We in the SEO industry, we in social media and online marketing, we business people. Case studies show on real life examples, real websites, projects and campaigns that something works.
Good case studies are more than proof though. They also show you how to market or optimize a site. They show an example of how it actually works.
Case studies...
“Take thirteen minutes to read this article and I will give you the first key to...”
– Give Me 13 Minutes and I’ll Give You The First Key To Social Media Optimization Success
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McKinsey Quarterly →
On-line journal of Business Management Strategy articles, surveys, and interviews, covering Marketing, Business Technology, Corporate Finance, Economic Studies, Governance, Operations, Organizations, Risks and Strategy.
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“I don’t hate people, I just feel better when they aren’t around.”
– Charles Bukowski
Location-Based Ads a Goldmine, Says Survey - 50%... →
Nearly half of those who noticed ads while using a location-based service took some action.
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The 3 social media strategy types →
When people talk about their social media strategy they are usually talking about their Goals (their desired outcome), or the specific tactics used to achieve their goals. A strategy is neither of these things. Strategy may be one of the most misunderstood and misused terms in business,…
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The Mystery of 'Word of Mouth Equity' →
Recently, McKinsey published an article on the value of Word of Mouth Marketing. They promote a concept labeled ‘WOM Equity’ (“an index of a brand’s power to generate messages that influence the consumer’s decision to purchase”) At its heart, the writers acknowledges the emerging strengths of…
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Digital Diva: Ten Commandments for a Digital Age →
1. Thou shall not be always on - Resist the temptation to always being on. Turn your phone off occasionally.
2. Thou shall not do from a distance what can be done in person - Some powerful global brands can become weak at a local level.
3. Exalt the particular - Not everything scales or…
How Social Media Creates Offline Social Good →
(via geekmich)
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Digital Diva: Digital Creativity at the Hyper... →
Last week, I went to a Hyper Island Lab Session on Creativity in Digital. It was very useful, I got a lot out of it and I met some great people.
Some of you know that although I work in an advertising agency, I’m also doing a Masters (MSc) in Digital Marketing…
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The brand that went 100% digital →
(via geekmich)
April 2010
16 posts
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Guerrilla Innovation →
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Google Analytics for Facebook Fan Pages →
digital-marketing-diva:
How to add Google Analytics to Facebook Fan Pages
Study Highlights Growing Social Media Addiction
Are you addicted to Facebook or Twitter? As social media continues to grow, details are starting to surface about people’s behaviors and consumption of information in the social space.
As marketers learn more about the “how, when and where” of social users, we can better understand how to optimize our marketing efforts.
Here are two studies that drill down on “how we act” and “what we want”...
Watchdigital-cruise:
You must watch this.
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How Nokia is Connecting People with Social Media
In her BlogWell New York case study presentation, “How Nokia is Connecting People with Social Media,” North American Social Media Communications Representative Molly Schonthal explains that, for the world’s largest manufacturer of cell phones, ‘connecting people’ is much more than a tag line
— it’s a focus of business. Social media communication is a top priority for Nokia, both internally...
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Twitter announces game-changing ad strategy →
Twitter has rolled out its long-awaited plan to make money from advertising. Under the plan, advertisers would pay for “Promoted Tweets,” which appear when users search for content. Eventually, the company plans to insert the tweets into users’ regular Twitter streams. The strategy is functionally similar to AdWords, argues John Battelle, and its success or failure could...
Why Foursquare Drives Business: What You Need to... →
For the first time in history, the Internet is focusing in on local business in a major way. And Foursquare is leading the trend.
Instead of competing in a “global marketplace,” local business owners now have access to geotagging, local search, and location-based services. All of which make the Internet more useful to small business than it has ever been before.
Imagine being a hotel owner...
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8 brand personalities Facebook and Twitter users... →
Facebook and Twitter have become focal points for marketers who now find themselves diving headfirst into the social marketing waters. Social media is forcing corporate branding to evolve, as brands now create personas, build communities, and develop relationships with people, not just consumers.
Brands are becoming content creators, so much so that the lines between brand and publisher have...
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Watchpresslift:
Video from PR Week about a Social Media Study. Who’s responsible, the brands themselves or their pr agencies for handling social media.
“The world of marketing communications has fundamentally changed, with consumers...”
– Scott Grubin, chief talent officer at Porter Novelli in an interview with PRNewser: http://bit.ly/cCcMbQ (via presslift)
The Digital Diva: 10 essential rules for Brands in... →
Taddy Hall (former chief strategy officer for the Advertising Research Foundation) posted an article in AdAge - 10 Essential Rules for Brands in Social Media.
I liked his 10 rules, so I thought I’d shorten and re-blog:
1. The 1% Rule A small fraction of site visitors are responsible for a…