The WOM way

Facebook and Twitter have become focal points for marketers who now find themselves diving headfirst into the social marketing waters. Social media is forcing corporate branding to evolve, as brands now create personas, build communities, and develop relationships with people, not just consumers.

Brands are becoming content creators, so much so that the lines between brand and publisher have blurred. However, some social engagement efforts are not as impactful as they could be, as marketers often fall into personality traps. Save yourself and your brand some trouble by avoiding these stereotyped social media personalities when bringing your brand into the conversation.