The WOM way

In her BlogWell New York case study presentation, “How Nokia is Connecting People with Social Media,” North American Social Media Communications Representative Molly Schonthal explains that, for the world’s largest manufacturer of cell phones, ‘connecting people’ is much more than a tag line

— it’s a focus of business. Social media communication is a top priority for Nokia, both internally and externally.

To accomplish this, they believe in a system that places the individual first and the corporation second, and through their network of blogs, Nokia encourages bloggers and users of social media to engage in a “dialogue” rather than promote a traditional corporate presence. This dialogue allows Nokia to listen to how consumers would like to use Nokia products.