WOMM + Social Media Marketing + Digital Marketing + Trends + Case Studies
Information that i found about the word of mouth marketing, social media marketing, digital marketing and other trends in the new marketing (also inclued Case Studies)
MAURICIO RODRIGUEZ
(mauricio.rodriguez.alfonso@gmail.com)
Catching Elephant is a theme by Andy Taylor
The Mystery of 'Word of Mouth Equity'
Recently, McKinsey published an article on the value of Word of Mouth Marketing. They promote a concept labeled ‘WOM Equity’ (“an index of a brand’s power to generate messages that influence the consumer’s decision to purchase”) At its heart, the writers acknowledges the emerging strengths of…
